Campaign Middle East profiles the brightest and best young talent aged 30 and younger working in agencies across the MENA region. Each one of the young talents featured below has been nominated by their agency, backed by senior leadership, and recognised for their passion, potential and performance. They are the rising stars in creative, digital, […]
Six agencies have made it to the 2026 shortlist of finalists for the PRCA MENA Young Lions PR Competition, following a competitive round that brought together 27 teams from across the region. The winning PRCA MENA Young Lions team will go on to represent the region at the Cannes Lions International Festival of Creativity in […]
Mobile app fraud is becoming a material performance issue for advertisers in the GCC, according to new findings from Tapper. The company’s latest report estimates that $966m in mobile ad spend could be lost to invalid traffic in 2026, based on projected market growth and observed fraud rates. Across early audits, 11.5 per cent of […]