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Nassib Boueiri to lead WPP Creative – Middle East; Sanchez-Lozano to be EMEA CEO, WPP Production 05 May, 2026
Nassib Boueri, CEO, VML MENA and WPP MENA RHQ CEO has been chosen as head of WPP Creative, which brings together under a single umbrella WPP’s creative agency brands, including VML, Memac Ogilvy, AKQA, Burson, Landor and Design Bridge & Partners, across the Middle East region. In his new role, Boueri will report in to […]
Anup Oommen
Campaign Market Minds: CMO Round Table | Why sports marketing must grow up, not only bigger 05 May, 2026
Sports marketing in the Middle East has been witnessing a lot of momentum in recent years. As it stands, the regional industry has no shortage of sports events, sponsorship plays, intellectual property (IP), naming rights, content distribution, endorsements, media productions and rights management, omnichannel fan engagement platforms and conversations around local talent and women’s sports. […]
Anup Oommen
Horizon FCB represents MENA region with win at ADC Awards 05 May, 2026
Horizon FCB MENA is the only agency from the Middle East and North Africa (MENA) region to be recognised at this year’s Art Directors Club Annual Awards (ADC Annual Awards). Organised by The One Club for Creativity, the ADC Annual Awards is among the world’s most respected global creative competitions, now celebrating its 105th edition […]
Anup Oommen