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Do consumers trust brands’ purpose-driven goals? 11 Nov, 2024
We are asked a cross-section of the industry to see if consumers are on the same page in terms of trust with brands when it comes to purpose-drive goals. Especially with some companies readjusting their sustainability commitments, alongside consumers’ poor perception of brands’ efforts towards purpose-driven goals. Here’s what the experts had to say: MAYBE […]
Ishwari Khatu
Publicis Groupe ME partners with Dubai Business Women Council 11 Nov, 2024
Publicis Groupe Middle East has partnered with the Dubai Business Women Council (DBWC) to launch a series of tailored workshops aimed at empowering women-led micro, small, and medium-sized enterprises (MSMEs) in Dubai. The sessions, designed to provide practical marketing and communications expertise, aim to signify a step towards fostering a more inclusive business landscape. Through […]
Shantelle Nagarajan
UAE’s Tales & Heads joins forces with UK reputation firm REKT Partners 11 Nov, 2024
UAE-headquartered communications agency Tales & Heads, which specialises in strategic consultancy and creative storytelling, has formalised its collaboration with REKT Partners, the UK-based reputation, risk and crisis communications consultancy to launch Tales & Heads Reputation, With the launch, Tales & Heads Reputation will now offers enhanced services to clients across crisis and issues preparedness, crisis […]
Anup Oommen