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“Algorithms work with patterns, not people” 11 Nov, 2024
The world is changing, and everything we do online is for the sake of the algorithm – to drive ROI, push our content and be visible. Algorithms have become inescapable, and they decide what we see, click, and even believe. Social media platforms, search engines, and ad networks are constantly evolving to favour certain behaviours, […]
Campaign Editorial
With 81 per cent of ads failing to drive recall, what should marketers do? 11 Nov, 2024
After a 17-year stint at OMD MENA – which involved rising through the ranks from a junior planning executive to a manager before becoming OMD MENA’s Business Unit Director – Jessica Machalani has now taken the helm as the Head of LinkedIn Marketing Solutions (LMS) for the MENA region at LinkedIn and shares her take […]
Anup Oommen
A look into Dyson’s ‘Firsts’ 11 Nov, 2024
For Emirati Women’s Day this year, Dyson launched a campaign titled ‘Firsts’ to celebrate women from the region who have been pioneers in their fields of work. The campaign intends to pair Dyson’s advancements in hairstyling technology with the same drive and motivation that charge this selection of women to achieve greatness in their careers. […]
Shantelle Nagarajan