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Bureau Béatrice expands leadership with range of appointments 11 Nov, 2024
Bureau Béatrice, part of the The Independents Group, has announced three new additions to its leadership bench across Dubai and Paris. Anyce Nedir has joined as General Manager, along with Shon Mogharabi as Director of Strategy for the agency’s office in Dubai. Philippe-Olivier Guiraud has been appointed as Vice President France/Europe for the agency’s offices […]
Shantelle Nagarajan
“Algorithms work with patterns, not people” 11 Nov, 2024
The world is changing, and everything we do online is for the sake of the algorithm – to drive ROI, push our content and be visible. Algorithms have become inescapable, and they decide what we see, click, and even believe. Social media platforms, search engines, and ad networks are constantly evolving to favour certain behaviours, […]
Campaign Editorial
With 81 per cent of ads failing to drive recall, what should marketers do? 11 Nov, 2024
After a 17-year stint at OMD MENA – which involved rising through the ranks from a junior planning executive to a manager before becoming OMD MENA’s Business Unit Director – Jessica Machalani has now taken the helm as the Head of LinkedIn Marketing Solutions (LMS) for the MENA region at LinkedIn and shares her take […]
Anup Oommen